Building Biodiversity in Public #1

Oops we did it again. We launched a FREE workshop.

I am constantly searching for ways to provide more value to our community here. I am writing these lines at 22:57. I wouldn’t if you didn’t matter to me.

The weekly short "1 Biodiversity Action in 1 Minute" will continue.

Yet, I want to go deeper and occasionally share longer reflections from me building Wildya with those of you crazy ones who have your own nature-based business or NGO.

In the business world, a growing trend in regenerative companies is known as "Building in Public."

The idea is to share the journey, including the obstacles and victories, and how they achieved their goals, while actively involving the community in the decision-making process.

Have been trying to do this from day 1. Yet I only scratched the surface.

"Building Biodiversity in Public" will go much deeper.

Who I am writing this for:

Ecopreneurs. The founders of nature companies or NGOs (or those wanting to become one).

What you can expect:

Honest, transparent reflections in building a nature tech start-up.

What I hope you get out of this:

Mistakes to avoid, tools to test, best practices to copy, fresh ideas... or just a joyful read.

What do I get out of it:

A place to organize and share my thoughts + In full transparency, I hope you will see that I know 1 or 2 things and that our solutions could actually help you.

So, no long chats, let's dive in...

We build a free workshop. Again.

I love, love, love free webinars/workshops. So, after pivoting to focus exclusively on ecopreneurs with Wildya, I knew we had to get one out there this week.

Why I love free webinars/workshops.

Value, value, value.

Before I ask for any money, I love to deliver, deliver, and over-deliver on free value. It's my way of spreading good karma in the universe, and I believe it's the right way to do business. Yes, people should pay for my service; I need to make a living, too. Yet I am in this game to scale my impact on nature, so by default, I want others to benefit from the knowledge and skills I gain.

Close the gap.

Our ecopreneur bootcamp will be our key product that I bet my butt on will keep the lights on for Wildya. Yet, it will come with a heavier price tag. Jumping from reading some of my Linkedin posts to paying this price tag is a stretch. So I love to create steps in between that show to my community that it will be worth it to invest in us.

Show that I am not full of sh*t.

By now, everyone can write a LinkedIn post or a newsletter in seconds. GPT made it possible. Yet, in a free webinar or workshop, I am unable to act or run away. You see who I am. You can test my knowledge.

Get ideas.

Every person who registers also provides feedback, questions, and insights that can help me immensely to improve my communication and solutions.

You get validation.

It's a perfect way to test whether your new product or service is actually interesting to people and if you can reach those who your solution should help.

3 Painful mistakes to avoid

Sales only is dead.

Webinars were you could just present and try selling your solution is dead. Please just don't. You have to give immediate value, no matter if people end up purchasing your solution.

Only one talking.

Ensure to not talk the entire time. Get the audience engaged and leave a generous bit for them to ask you questions. 30 min me 15-30 min for them worked wonders for me.

They will come.

As with any product or service of yours you need to talk about your webinar/workshop. They won't magically appear. It should be omnipresent in your communication. You put in all of this work, make sure people actually come.

How I build our Nature Impact Scaling workshop

1) I reflected on my past 3-4 years of conversations, consultation and execution. What are the recurring challenges of ecopreneurs? What messages did I repeat constantly in my consulting & execution with them?

2) I prioritized. I would love to help every single ecopreneur with their specific issues. Yet, my time and resources are limited. So, I decided to focus on those I saw them struggle the most with:

Building products that create a wilder world

Getting attention for it

Transforming this attention to money (grants, investments, revenue, etc.)

Getting the right people on board.

3) I double-checked if I could help with these. Yes.

4) Boiled it down to a message that can be transmitted in 30 minutes. I built the nature impact scaling formula.

5) Searched for the right tool to do it. Zoom (I spent 3h on this sh*t, there is still no better tool out there. And I have to pay 85€ per month. If you know a better tool, please reply to this mail 🙏)

6) Figured out how people can hear about the workshop. Here, my website, in communities I am part of, Linkedin and outreach.

7) Pack the workshop with as much knowledge I possibly can (still creating the slides as we speak)

8) Figure out the ideal next action attendants should take. Visit our bootcamp page & fill out an application form.

9) Practice and host the workshop.

10) See what actually happens and iterate from there. Making each workshop better than the last one.

You want to join to see the outcome?

👉 You can still register here.

Alright, Building Biodiversity in Public #1 is done.

What are your thoughts? Waste of time? Insightful?

Please hit reply. I am a real person writing these lines, so I answer to every message.

And now I have to go. Got some slides to finish.

Stay wild ✌️

Oli