Why the hack did we create an impact scaling formula for you?
Building Biodiversity in Public #2
Building Biodiversity in Public = Every now and then, I take you behind the scenes to show you how we're building Wildya. So you can see for yourself what you want to copy & what not.
Before we start. You. Take some holidays.
I just returned from mine & I feel reborn.
Every frogging time I tell myself after that I need more time to rest, so I can get more done. And then the daily routine is taking over. Devil on my shoulder. Urging me to never stop working.
So, if you struggle like me. Take some holidays. You deserve it.
Before I went on holiday, I did a lot of thinking.
What did I see since starting this ecopreneur journey?
What did people in the space tell me over and over again?
What problems did I help to solve for fellow ecopreneurs?
Summing up 2.5 years of impressions was tricky.
First and foremost I tried to make sense of it for me.
So I created this Nature Impact Scaling Formula:
Product = The work you do to build a wilder world (e.g. Planting corals, Biodiversity MRV, Nature consulting)
Attention = Do people know & care about you
Conversion = Can you create this attention into financial support
People = You, your team & stakeholders
Now, beyond me, why did we create it?
😵💫 Simplify
The majority of folks I met in our space got into this work out of love for nature. Not business. The business side of your nature work can easily look overwhelming and confusing. I wanted to create something that is easy to grasp.
🫚 1st Principles
I love to get to root causes of problems. Instead of tackling surface challenges and pseudo feel good work, I want to tackle the biggest blocking points. After working hands on with over 21 ecopreneurs & meeting more than 500 I can confidently say that >80% of their problems where related to one of those 4.
✅ Prioritize
As mentioned in the intro, we never have enough time to finish our to-do lists. Every week, they get longer. The formula is here to help you and me to prioritize what is currently holding us back the most. We won't finish everything on our to-do's but we finish those activities that move the needle the most.
🚀 Immediate value
The formula provides immediate value for you. No matter if you read about it or join our in-depth workshop on it. It was designed to immediately create some sparks so you can take action right away.
🦡 Easy
Last but not least, we wanted to quickly communicate what we do and how we can help ecopreneurs like you with our solutions: community, bootcamp & 1:1 work.
💪 1 Action you can take from this
Create your own version of compressed knowledge & give it away for free. Doesn't need to be a formula, but can be anything.
7 prompts to get you started:
What are obstacles that your customers/supporters repeat constantly?
What are things you constantly get asked about?
What are skills or knowledge you are great at?
What is the golden thread through all the conversations, reading etc. you have in your space?
Who have you helped most in your past years?
Who paid you for helping them?
What are the 1st principles when it comes to the problem you are tackling?
Our 1st FREE Nature Impact Scaling Workshop, where I talk more in depth about the formula was a huge success.
Mange: "Love this Oli. This was all about us and not you which is really engaging. This is what we need to do when positioning our offers to our clients. Amazing discussion!"
Manon: "Thanks to both of you, Oli and Michelle! LOTS of information in a very short time haha, but for sure many things I want to start tackling"
Marta: "Thank you so much Wildya team, this was great- look forward to seeing future content."
Ana: "Thank you so much for this workshop, Oliver and Michelle. It was very insightful and engaging. Lots of things to think about."
Andy: "Thank you Oliver and Michelle, I learned a lot, and really enjoyed it as well."
So we are doing it again this Wednesday.
Stay wild ✌️
Best,
Oli